Facebook Ads Manager

 Facebook Ads Manager

 Facebook Ads Manager

In retrospect, at the beginning of Facebook advertising, designating a business manager was not a criteria for Facebook advertising. Back then, most businesses had a few ad accounts and Facebook pages with a few employees to manage. Facebook offers many unparalleled methods for marketers to increase their organic efforts.

Simply put, Facebook Business Manager has become a primary tool available for all Pages. Facebook Business and Ads Manager manages ads and pages. Facebook Ads Manager connects you with agencies (or clients, if you're an agency). Facebook Business Manager, combined with in-depth features like Pixel (Ad Manager), helps adjust custom attribution windows for Facebook ads.

 

What is Facebook Ads Manager?

In 2021, Facebook Ads Manager is the gateway to managing ads on Facebook, Instagram, Messenger, or Audience Network to create a successful digital marketing campaign. Facebook Ads Manager is an important tool that allows you to create ads, as well as manage when and where ads will run. The best thing about Facebook ad management is that Facebook makes it easy for anyone to run a social media ad campaign.

Facebook Ads Manager allows you to select multiple campaign parameters such as campaign objectives and target demographics. Additionally, it lets you manage creative work by enabling you to upload your ad creative, write ad copy, and review how ads look on different devices.

 

Why use Facebook Ads Manager?

Facebook Ads Manager is an intelligent algorithm-based system that can also recommend campaign objectives, allowing you to choose the one that best suits your needs. Here are six primary reasons you might want to consider using Facebook's Business Manager.

 

1. Make the most of your advertising budget

Any advertiser looking to increase performance should use email custom audiences, for example, to nurture leads or drive repeat purchases from customers. In late 2018, Facebook began mandating Business Manager for all accounts using custom audiences created from email lists. So, if you want to get the most out of your ads, you need to go to Facebook Ads Manager.

 

2. Close gray social media accounts

Generally, marketing staff prefer to keep their Facebook profiles separate when it becomes complicated to add multiple employees to each asset. As companies do not use Business Manager, "gray accounts" can be created, which are fake personal profiles with shared logins for all employees.

Facebook's new policy that disables fake profiles could stop companies from accessing their own Facebook pages and ad accounts. This predicament is easily overcome by switching to Business Manager.

 

3. 24 x 7 dedicated support

If you ever have a technical problem, the first thing Facebook Ads Support will probably ask is if you're using Business Manager. There are dozens of different resources and tools, all of which must be integrated with each other to function properly. They are more likely to be able to provide in-depth support if you use the tools they recommend.

 

4. Early adopter benefit

Additionally, among some assets, the complex task of keeping track of which employees need access to which assets, marketers can start by setting up an Instagram account, then create a Facebook pixel, the next step is adding new employees, and so on. If you only have one Facebook Page and one ad account, it's easy to import them into Facebook Ads Manager.

However, in extreme cases, we've seen franchise businesses trying to migrate 100 Facebook pages, 100 ad accounts, and hundreds of employees to Business Manager, and it becomes a complex and time-consuming project. Switching over to Facebook Ads Manager at the earliest will not only make it easier but also reduce complications during future conversions.

 

5. Deeply secure and reliable

Marketing is an industry with a high staff-to-turnover ratio, while short-term projects are a frequent preoccupation for most marketing firms. Placing all assets, employees and organizations on the same portal helps organizations mitigate with a hassle-free monthly audit. Doing so ensures that only appropriate employees have the appropriate level of access.

An important feature of Facebook Ads Manager is the Security Center, where users have the freedom to require two-factor authentication for all employees. If an employee is inactive, the ad manager intimidates the concerned authorities with reminders and notifications.

6. Free

Not only is there no charge to use Facebook Ads Manager, but even better, it enables you to access enterprise-level tools that are now free for all Facebook advertisers.

 

Conclusion:

Facebook Ads Manager can seem intimidating the first time you log in, which is perfectly normal because there's a lot of content in the Pixel dashboard Facebook Manager, complete with a bit of a learning curve, takes some getting used to. Adequate specs and sizes of ads and visuals are important to execute the ad

That being said, mastering Facebook Ads Manager is definitely more than worth it, even if you're a solo business owner running a single page. Increased campaign effectiveness and better monitoring are always beneficial to the organization, allowing marketers to achieve faster results.

Still worried about how to handle Facebook ads. Your search ends here. Contact us or book a free consultation! Let us manage your social media advertising campaign.